Do you ever stop to think about where your food comes from? FairFood International’s new video campaign ‘Face Your Food’ brings together a global online community to fight for a more sustainable food industry. Lobbying multinational companies to change their production and trade methods requires tremendous public support. This campaign invites people from across the world to film themselves while eating. The video is then automatically slowed down and played backwards. It's a fun and engaging way to face the question: "Where does our food come from?"

Participants can also share info about the campaign on Twitter using the hashtag: #FaceYourFood. I think this is a great opportunity for folks in the U.S. to show their support not only for this organization, but for the concept of sustainable and fair trade food in general.